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Growth Marketing Manager- Practitioner

United States (Remote)

About the Role 

HashiCorp is at the epicenter of the cloud adoption wave, helping shape how the world’s largest enterprises are running their infrastructure. We have a vibrant community of millions of practitioners and are building to reach the next ten million. To help our customers adopt our products quickly and help fuel our company growth to support them, we’re looking for an experienced growth marketing manager.

Marketing at HashiCorp is a blend of ensuring we are generating commercial demand by responding to and supporting the interest of enterprises while also responding to and delivering on the needs of our open-source users for technical content and assistance. To do this, the Growth Marketing role is tasked with tactics that accelerate adoption and success for users and enterprise prospects, while also planning and executing growth tactics across multiple channels.

In this role, you will play a key role in driving conversions across the practitioner journey, helping users get familiar with our tools and growing the reach and engagement of our Learn platform. This is an opportunity to drive impact for hundreds of thousands of HashiCorp users worldwide across both free educational resources and paid certification exams. This position will report to the Digital Growth Marketing lead.

In This Role, You Can Expect To

  • Build programs and digital campaigns to help practitioners understand, try, and adopt our products. Work with teams to design and execute campaigns.
  • Rigorously optimize through experimentation on both product and marketing surfaces. Create A/B tests to iterate on ad creative, copy, and landing page content to increase practitioner engagement.
  • Distribute the HashiCorp central messaging across existing and net new digital channels, touching prospects and customers across the education path. Build and expand Digital channels.
  • Build Marketing Operations programs in conjunction with campaigns to activate, engage, convert and retain multiple customer segments. Adjust Operations and processes across Systems tech stack as needed.
  • Create retargeting campaigns and drive segmentation analysis for personalized practitioner conversion journeys across multiple cohorts of users 
  • Work with an agency and internal stakeholders to execute on SEO priorities to increase organic traffic to and associated websites in our product portfolio.
  • Build forecasting, measure, and report on the performance of campaigns executed. Analysis of key business movements and metrics.
  • Cross-collaborate with product education, product marketing, audience marketing, and web teams to maximize yield from shared channels and programs.
  • Publicize and share relevant insights from experiments, tactics, and projects.

You May Be a Good Fit If You Have

  • Familiarity with modern digital growth strategies including SEO, SEM, social ads, content syndication, and more
  • Experience leading cross-functional projects and collaborating with web development teams to drive meaningful impact
  • Experience working around technical product teams (software, security, or cloud infrastructure)
  • Strong analytical skills with an ability to compile and analyze campaign data to inform decisions
  • Experience generating demand at an enterprise B2B company
  • Experience working closely with product marketing managers to amplify key content and features
  • Strong editorial skills
  • Entrepreneurial zest and hands-on attitude
  • Detail oriented, and strong with execution and project management
  • Enjoy collaboration with cross-functional groups

Benefits at HashiCorp

Note: some benefits may differ from one country to another.

Medical, dental & vision

HashiCorp offers your choice of medical plans as well as dental and vision coverage for you and any dependents, including spouses, domestic partners, and children. Coverage begins upon your first day of hire.

Life & disability insurance

HashiCorp provides life insurance coverage in the amount equal to your annual salary at no cost to you. If you would like additional coverage, you have the option to enroll in voluntary life insurance for yourself or your dependents. You will also be covered under our short term and long term disability policies in the event that you are unable to work for an extended period of time due to a health condition.

Flexible spending account (FSA)

You can set aside pretax money to go towards the purchase or payment of approved health care and dependent care expenses. These can include copays, birth control, day care for children or elder adults, acupuncture, and more.

Vacation and Other Leaves

We believe in giving our employees the opportunity to recharge and refresh, and our vacation policy reflects that. Our Paid Vacation Policy offers employees 4 weeks of vacation per year. So, whether you’d like to vacation on a beach or relax at home, it’s up to you! Additionally, we offer 10 days of paid sick leave per year, bereavement leave, miscarriage leave and extended personal leave. We value your health and well-being and empower you to take ownership of your earned and well-deserved time away.


Our 401(k) plan provides a variety of investment options to help you fund your retirement. The plan allows you to contribute a designated amount of your pre-taxed income from each paycheck thereby lowering your taxable annual income. The plan also offers employees the opportunity to enroll in Roth, and after-tax contributions.

Family Expansion Benefit

We are dedicated to supporting the needs of our employees and their families in a way that is inclusive of all family structures. That is why we’re proud to offer a Family Expansion Benefit through Carrot designed to support a variety of family expansion methods that range from Adoption to Fertility treatments, and can be customized to the needs and preferences of each individual employee.

Maternity and Parental Leave

To bond with their newborn, we provide birthing parents up to 16 weeks of paid maternity leave via short-term disability and HashiCorp’s parental leave policy. For non-birthing parents (including adoptive) we offer 8 weeks of paid parental leave.

Expanded Mental Health Support

We understand the importance of supporting our employees mental health, and are committed to doing this through a variety of resources. In addition to offering an Employee Assistance Program (EAP), we provide employees access to an on-demand behavioral healthcare benefit through Ginger.