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Senior Marketing Operations Manager

United States - California (Remote)

About the role

Marketing Operations is a critical team under the GTM Operations umbrella that prioritizes the lead lifecycle, manages day-to-day marketing initiatives, oversees organization’s MarTech stack, and enables the business with marketing performance insights.  

As HashiCorp expands as a business, the role will be responsible for leading, developing and managing methodology and key performance indicators for marketing operations including email performance and campaign performance. The role will gather and analyze reports and data and translate into best practices and enablement strategies to other marketing functions to finetune our marketing revenue engine, field and partner marketing. Additionally, as HashiCorp begins to expand into EMEA and APJ, the role will also act as an extended arm of the Global Marketing Operational team to support marketing team members in those theaters. This role is a critical member of the Marketing Operations team and holds responsibility for driving operational excellence across the EMEA and APJ including performance tracking, lead funnel management and measurement, database health and reporting and campaign production process. 

In this role you can expect to... 

  • Develop methodology on campaign performance - source and influence
  • Measure, analyze and report on the impact of marketing campaigns to respective marketing teams. Provide insights and recommendations on optimization campaign strategies
  • Develop methodology on email performance and drive for email marketing excellence in marketing
  • Investigate and troubleshoot challenges with lead flow from a systems and business process standpoint
  • Actively participate in strategic projects to help inform growth planning and operationalize select key initiatives
  • Serve as a Marketing Operations support to EMEA and APJ marketing teams  

You may be a good fit for our team if you have...

  • 5+ years’ experience working in operations, analytics, or a similar role preferred
  • Skilled in Marketo, Salesforce preferred (Marketo Champion a plus)
  • Excellent analytical, problem-solving, and optimization mindset  
  • Ability to escalate and communicate risks to management and relevant stakeholders 
  • Demonstrated ability to translate business and platform requirements into marketing campaigns/MarTech logic 
  • Experience with database hygiene and excellence such as segmentation and measurements 
  • Maintain a learning mindset and the ability understand concepts and system logic 
  • Strong communication skills and experience working in cross-functional teams
  • Self starter and excellent in self management, experience in working with remote teams


Benefits at HashiCorp

Note: some benefits may differ from one country to another.

Medical, dental & vision

HashiCorp offers your choice of medical plans as well as dental and vision coverage for you and any dependents, including spouses, domestic partners, and children. Coverage begins upon your first day of hire.

Life & disability insurance

HashiCorp provides life insurance coverage in the amount equal to your annual salary at no cost to you. If you would like additional coverage, you have the option to enroll in voluntary life insurance for yourself or your dependents. You will also be covered under our short term and long term disability policies in the event that you are unable to work for an extended period of time due to a health condition.

Flexible spending account (FSA)

You can set aside pretax money to go towards the purchase or payment of approved health care and dependent care expenses. These can include copays, birth control, day care for children or elder adults, acupuncture, and more.

Vacation and Other Leaves

We believe in giving our employees the opportunity to recharge and refresh, and our vacation policy reflects that. Our Paid Vacation Policy offers employees 4 weeks of vacation per year. So, whether you’d like to vacation on a beach or relax at home, it’s up to you! Additionally, we offer 10 days of paid sick leave per year, bereavement leave, miscarriage leave and extended personal leave. We value your health and well-being and empower you to take ownership of your earned and well-deserved time away.


Our 401(k) plan provides a variety of investment options to help you fund your retirement. The plan allows you to contribute a designated amount of your pre-taxed income from each paycheck thereby lowering your taxable annual income. The plan also offers employees the opportunity to enroll in Roth, and after-tax contributions.

Family Expansion Benefit

We are dedicated to supporting the needs of our employees and their families in a way that is inclusive of all family structures. That is why we’re proud to offer a Family Expansion Benefit through Carrot designed to support a variety of family expansion methods that range from Adoption to Fertility treatments, and can be customized to the needs and preferences of each individual employee.

Maternity and Parental Leave

To bond with their newborn, we provide birthing parents up to 16 weeks of paid maternity leave via short-term disability and HashiCorp’s parental leave policy. For non-birthing parents (including adoptive) we offer 8 weeks of paid parental leave.

Expanded Mental Health Support

We understand the importance of supporting our employees mental health, and are committed to doing this through a variety of resources. In addition to offering an Employee Assistance Program (EAP), we provide employees access to an on-demand behavioral healthcare benefit through Ginger.