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Demand Generation Manager, Public Sector

United States (Remote)

About HashiCorp

At HashiCorp, we’re building a generation-defining infrastructure software company, powered by our core principles and a growing team of talented, committed professionals working together to help organizations seamlessly transition to and operate in the cloud. Founded in 2012 and headquartered in San Francisco, 85 percent of our employees work remotely, strategically distributed around the globe. From our inception we built the company with a remote-first approach because we believe talent has no boundaries.

About The Role

HashiCorp is at the epicenter of the cloud adoption wave, helping shape how the world’s largest enterprises are running their IT infrastructure. To help our customers adopt our products quickly and help fuel our company growth to support them, we’re looking for an experienced Demand Generation Manager - Public Sector.

Marketing at HashiCorp is a blend of ensuring we are generating commercial demand by responding to and supporting the interest of enterprises while also responding to and delivering on the needs of our open-source users for technical content and assistance.

To do this, the Demand Generation Manager - Public Sector role is tasked with tactics that accelerate adoption and success for open source users, while also planning and executing growth tactics across multiple channels. You will play a key role in rapidly growing reach, engagement, pipeline, revenue, and retention, impacting growth across the entire organization.

This position will report to the Account Based Marketing Team Manager. 

In this role you can expect to...

  • Build and execute marketing programs and campaigns to help drive awareness and demand for our enterprise offerings across the Federal and Public Sector industry segment (DoD, IC, CIV, and SLED)
  • Collaborate with the Public Sector sales team to build out strategic account-based marketing programs to activate, engage and convert multiple customer segments and accelerate pipeline
  • Identify Public Sector demand generation advertising opportunities that generate top of funnel leads
  • Work directly with Sales Development Representatives to build outbounding programs and processes
  • Build forecasting to measure  and report on the performance of enterprise marketing campaigns, using data and analytics to assess how we are performing against our overall critical metrics like reach, account penetration, and customer acquisition/renewal targets
  • Work with product, partner, and events team to maximize yield from shared channels and programs
  • Work with ops, sales, and marketing teams to ensure we’re generating the right type and volume of sales leads and collecting high-quality data to understand performance
  • Build processes and frameworks that will scale with a growing organization
  • Publicize and share relevant insights from experiments, tactics, and projects

You may be a good fit for our team if you have…

  • 2+ years in marketing with deep understanding of the Public Sector market along with experience in multiple marketing disciplines such as digital advertising, webinars, and email
  • Strong written and verbal skills including language commonly used within the Public Sector industry
  • Experience working directly with Sales Leadership and Sales Representatives on campaigns in the field
  • Experience identifying target audiences, working with customer segmentation and personalization, and creating end-to-end account campaign strategies
  • Previous experience marketing to a technical audience of practitioners, and decision makers
  • Experience generating demand and running account plays at an enterprise B2B company
  • Experienced understanding of SEO, Marketo, Google Analytics, Salesforce, and other key web technology and analytics tools/platforms
  • Strong analytical skills with an ability to compile and analyze campaign data to inform decisions
  • Experience partnering with GTM and sales on pipeline development
  • Experience working closely with product marketing managers to amplify key content and features
  • Strong editorial skills
  • Entrepreneurial zest and hands-on attitude

#LI-FP1

HashiCorp embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be.

For more information regarding how HashiCorp collects, uses, and manages personal information, please review our Privacy Policy.

 

Benefits at HashiCorp

Note: some benefits may differ from one country to another.

Medical, dental & vision

HashiCorp offers your choice of medical plans as well as dental and vision coverage for you and any dependents, including spouses, domestic partners, and children. Coverage begins upon your first day of hire.

Life & disability insurance

HashiCorp provides life insurance coverage in the amount equal to your annual salary at no cost to you. If you would like additional coverage, you have the option to enroll in voluntary life insurance for yourself or your dependents. You will also be covered under our short term and long term disability policies in the event that you are unable to work for an extended period of time due to a health condition.

Flexible spending account (FSA)

You can set aside pretax money to go towards the purchase or payment of approved health care and dependent care expenses. These can include copays, birth control, day care for children or elder adults, acupuncture, and more.

Vacation and Other Leaves

We believe in giving our employees the opportunity to recharge and refresh, and our vacation policy reflects that. Our Paid Vacation Policy offers employees 4 weeks of vacation per year. So, whether you’d like to vacation on a beach or relax at home, it’s up to you! Additionally, we offer 10 days of paid sick leave per year, bereavement leave, miscarriage leave and extended personal leave. We value your health and well-being and empower you to take ownership of your earned and well-deserved time away.

401(k)

Our 401(k) plan provides a variety of investment options to help you fund your retirement. The plan allows you to contribute a designated amount of your pre-taxed income from each paycheck thereby lowering your taxable annual income. The plan also offers employees the opportunity to enroll in Roth, and after-tax contributions.

Family Expansion Benefit

We are dedicated to supporting the needs of our employees and their families in a way that is inclusive of all family structures. That is why we’re proud to offer a Family Expansion Benefit through Carrot designed to support a variety of family expansion methods that range from Adoption to Fertility treatments, and can be customized to the needs and preferences of each individual employee.

Maternity and Parental Leave

To bond with their newborn, we provide birthing parents up to 16 weeks of paid maternity leave via short-term disability and HashiCorp’s parental leave policy. For non-birthing parents (including adoptive) we offer 8 weeks of paid parental leave.

Expanded Mental Health Support

We understand the importance of supporting our employees mental health, and are committed to doing this through a variety of resources. In addition to offering an Employee Assistance Program (EAP), we provide employees access to an on-demand behavioral healthcare benefit through Ginger.