RemoteUnited States
Req IDJR101892

Infrastructure Product Marketing Manager, Terraform/Packer

 

About the role...

Are you a product marketer looking to make a huge impact at a high-growth company?  Do you see how the cloud is redefining how the world’s largest enterprises think about their infrastructure and want to be a part of it?  Do you want to lead the go-to-market efforts around a set of products that are adopted by millions of open source users, and work to expand that footprint into every corner of the Global 2000?

HashiCorp is seeking a Product Marketing Manager for its Infrastructure product line, including HashiCorp Terraform and HashiCorp Packer.  It will be important for you to know the ins and outs of dynamic, cloud based IT operations, and how traditional provisioning workflows are being disrupted by the cloud.  You will need to understand our customers and their needs so you can work closely across the organization to drive the right messages and go-to-market activities, deliver tools and training to the sales team, and help drive commercial success for Terraform and Packer.

 

In this role you can expect to...

  • Develop and iterate product positioning and messaging that differentiates Terraform and Packer commercially in the market.
  • Understand the user and customer journeys and align key messages to target audiences within those journeys, especially in executing sales plays in terms of user and customer value for Terraform and Packer commercial products. 
  • Content creation -- use your domain knowledge, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for Terraform and Packer.
  • Sales enablement -- create and maintain content to educate the field on product capabilities that support the product use case. 
  • Market and competitive intelligence – be an expert on our buyers, how they buy and their buying criteria; understand the market landscape and how to competitively position the product.  Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges.
  • Cross-team collaboration— This role will work with engineering, product, and the sales engineering (SE) team to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives. 
  • Content evangelism— this role will contribute to educating sales and SE teams on the availability and usability of the content. It is especially important to keep content up-to-date and consistently discoverable. 
  • Identify strategic partners to drive adoption of the Infrastructure product line and work with extended ecosystem and partner teams to document joint positioning and messaging with strategic partners. 
  • Experience with pricing and packaging strategies and application of these strategies to bring new product offerings to market. 

 

You may be a good fit for our team if you have...

 

  • 3-5 years of software product marketing experience with at least 1-2 years of experience in a technical or field-facing role related to cloud, infrastructure, IT operations or networking.
  • Technical subject matter expert in cloud infrastructure, with a strong understanding of the impact of cloud, distributed systems, core infrastructure, and DevOps approaches
  • Bachelor’s Degree
  • Some travel required
  • Strong leadership skills
  • Experience with enterprise open source software offerings and experience bringing them to market
  • Deep customer focus and understanding
  • Strong ability to analyze an idea and develop a plan to execute
  • Excellent communicator
  • Experienced in core marketing functions
  • Excellent written and verbal communication skills

 

HashiCorp embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be. #LI-JN1

 

Life at Hashicorp

Life at HashiCorp

HashiCorp is driven by our people and our principles which have been the foundation of everything we do since the company was founded in 2012. Join us on our journey as we work to support the world's most innovative companies as they transition to cloud and multi-cloud infrastructure through simple yet powerful workflows and automation.

About HashiCorp

At HashiCorp, we build the infrastructure that enables innovation.  Our suite of multi-cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect, and run their critical applications to deliver crucial services, communications tools, and entertainment platforms to the world. We're building a once-in-a-generation infrastructure company with a unique approach rather than focusing on specific technologies, and we build products and solutions that support real-world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today. 

HashiCorp is proud to be an Equal Employment Opportunity employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws. We also consider qualified applicants with arrest and conviction records consistent with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Ordinance, and other applicable state or local laws.

HashiCorp is committed to providing reasonable accommodations to qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please reach out to benefits@hashicorp.com

We comply with all laws and regulations set forth in the following posters:

EEO is the Law

EEO is the Law Supplement

Pay Transparency Non-Discrimination

Benefits at HashiCorp

Note: some benefits may differ from one country to another.