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RemoteUnited States
Req IDJR103161

Sr. Product Marketing Manager

About you

Are you passionate about helping organizations unlock the real potential of their investment in cloud computing? Do you thrive in a fast-paced team environment where you’re in the center of the action and day-to-day activities are highly varied? Do you have context for the infrastructure and security challenges companies face as they move to cloud and how the agile approach of infrastructure-as-code is accelerating organizations around the world? Are you a life-long student of the art and science of product marketing and passionate about the force multiplier exceptional product marketing can bring to an organization?

If you answered with an emphatic yes to these questions, we should talk!

About the role

HashiCorp is hiring a senior product marketing manager to lead our cross-portfolio initiatives. HashiCorp became the industry leader in cloud automation through an amazing collection of open-source projects that are now downloaded over 500 million times each year. The company is now rapidly building out its commercial offerings to capitalize on this momentum and help the world’s largest organizations effectively and consistently adopt cloud automation across all of their development teams.

Owning and evangelizing this story is where you come in. 

This role includes collaboration with senior leadership from R&D, sales and marketing to ensure the message is right, creation of the foundational assets that bring this story to life, steadfast leadership and evangelism to inspire adoption in all appropriate channels, and data-driven inspection and course correction as needed to meet your targets.

In this role you can expect to deliver:

  • Product positioning and messaging — Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality
  • Marketing campaigns — Partner with the demand generation team to create the top line campaign for the company to generate interest in our solutions and build pipeline
  • Content creation — Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial offerings
  • Sales enablement — Create and maintain content to educate our sales team and the partner community on how best to position the HashiCorp portfolio for long-term value creation
  • Platform engineering community — Develop a deep understanding of goals, challenges, and opportunities faced by your primary target persona, the platform team. Create and implement a plan to accelerate the productivity of this constituent
  • Cross-team collaboration — Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company 

What you’ll need (minimum qualifications)

  • 6 years of software product marketing experience
  • Familiarity with the cloud infrastructure and/or security domains
  • Deep customer focus and curiosity
  • Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate
  • Proven history of successful collaboration with Marketing, Sales, and R&D teams
  • Excellent analytical, written, and verbal skills
  • Bachelor’s or equivalent experience in CS, Business, or a related field
  • Some travel required

What’s nice to have (preferred qualifications):

  • 7-10 years of software product marketing experience
  • Technical subject matter expertise in infrastructure and security, with a strong understanding of how cloud computing has impacted these domains
  • Solid understanding of the rise of agile approaches to development
  • Deep customer focus and curiosity
  • Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate
  • Solid history of successful collaboration with Marketing, Sales, and R&D teams
  • Excellent analytical, written, and verbal skills
  • Track record of successful executive engagement internally and externally
  • MBA preferred
  • Some travel required


Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training.

The base pay range for this role in the SF Bay Area / NYC area is:
$209,100$246,000 USD
The base pay range for this role in Seattle Metro, Denver / Boulder Metro, New York (excluding NYC), Washington D.C., or California (excluding SF Bay Area) is:
$191,700$225,500 USD
The base pay range for this role in Colorado (excluding Denver / Boulder Metro) and Washington (excluding Seattle Metro) is:
$174,300$205,000 USD
Life at Hashicorp

Life at HashiCorp

HashiCorp is driven by our people and our principles which have been the foundation of everything we do since the company was founded in 2012. Join us on our journey as we work to support the world's most innovative companies as they transition to cloud and multi-cloud infrastructure through simple yet powerful workflows and automation.

About HashiCorp

At HashiCorp, we build the infrastructure that enables innovation.  Our suite of multi-cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect, and run their critical applications to deliver crucial services, communications tools, and entertainment platforms to the world. We're building a once-in-a-generation infrastructure company with a unique approach rather than focusing on specific technologies, and we build products and solutions that support real-world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today. 

HashiCorp is proud to be an Equal Employment Opportunity employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws. We also consider qualified applicants with arrest and conviction records consistent with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Ordinance, and other applicable state or local laws.

HashiCorp is committed to providing reasonable accommodations to qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please reach out to

We comply with all laws and regulations set forth in the following posters:

Know Your Rights: Workplace Discrimination is Illegal

EEO is the Law Supplement

Pay Transparency Non-Discrimination

Benefits at HashiCorp

Note: some benefits may differ from one country to another.