About the role
Reporting directly to the Director of Field Marketing EMEA, the Partner Marketing Manager for the EMEA region will be tasked with shaping and executing the partner marketing strategy, ensuring its success. Serving as a program manager for all partner-led initiatives (CSP, SI, Technology) across EMEA, you will play a pivotal role in planning and executing these activities. Acting as the central point of contact, you will connect partner marketing, partners, and field marketing teams seamlessly. You’ll work with the Field Marketing team EMEA, the Global Marketing team, Partner Managers in EMEA and Sales to ensure we deliver successful partner marketing programs aligned with business goals across all types of partners.
In this role you can expect to
- Develop the regional partner marketing strategy under the guidance of the Director of Field Marketing EMEA and in collaboration with partner marketing, field marketing, and partner teams.
- Develop and implement a comprehensive plan of activities for EMEA, working closely with global strategic technology partners, regional SIs, and Cloud Solution Providers.
- Act as the subject matter expert within the marketing team on the EMEA partner ecosystem and go-to-market strategies, fostering strong relationships with both local and global partners to facilitate local program execution. Facilitate partner onboarding processes within the system.
- Track and report on activities, measuring their success against predefined metrics.
- Serve as a liaison between partner marketing, field marketing EMEA, and partner teams EMEA, ensuring effective communication and collaboration.
- Manage regional partner marketing program budget and oversee MDF allocation and invoicing.
- Your day to day activities will include:
- Work with global marketing to create EMEA-wide programs that field marketers can easily execute in their respective regions, driving efficiency and scalability in our partner efforts.
- Collaborate with Field Marketing Managers to understand and support local SI
- Design and execute local programs in collaboration with partners generating demand and pipeline such as events, digital campaigns, workshops
- Manage in-person joint events together with Field Marketing team, including messaging, content, swagand on-site support
You may be a good fit for our team if you have
- 5+ years of partner marketing experience and/or field marketing experience in a enterprise software, B2B SaaS or technology company
- Sound understanding of the partner ecosystem and business dynamics within the tech industry.
- Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from marketing activity against budget
- Strong critical thinking abilities.
- Capability to take ownership and drive project execution from start to finish.
- Excellent stakeholder management skills.
- Proficiency in tools such as Tableau, Salesforce, Asana, Splash, Zoom webinars, Jeto.
- Comfortable with analyzing and interpreting marketing performance reports, effectively communicating results.
- Demonstrated track record of building measurable B2B marketing programs aligned with business objectives.
- Budget management and MDF programs
- Willingness to travel in EMEA.
- Based in the UK
- Proficient in English; additional languages appreciated but not mandatory.
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Life at HashiCorp
HashiCorp is driven by our people and our principles which have been the foundation of everything we do since the company was founded in 2012. Join us on our journey as we work to support the world's most innovative companies as they transition to cloud and multi-cloud infrastructure through simple yet powerful workflows and automation.
About HashiCorp
At HashiCorp, we build the infrastructure that enables innovation. Our suite of multi-cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect, and run their critical applications to deliver crucial services, communications tools, and entertainment platforms to the world. We're building a once-in-a-generation infrastructure company with a unique approach rather than focusing on specific technologies, and we build products and solutions that support real-world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today.
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